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Basic Principles Of Visual Communication

Course Code:

N1-1040

Semester:

1st Semester

Specialization Category:

Infrastructure Courses ( ΜΓΥ )

Course Hours:

4

ECTS:

4

Eclass Link:

https://eclass.uniwa.gr/modules/user/course_user_requests.php?course=GRAF165



SYLLABUS

Theoretical module

The course analyses the basic concepts of visual communication and the idea of visual transfer and “visual licence” with viewings and examples from various graphic design applications.

The course is the basic introductory course to visual communication. It examines the distinctions in the perception of the visible and invisible world, as well as the understanding of perceptive powers. It explains the difference between the conceptual and the perceptible and introduces the idea of abstraction.

The second part will look at the way in which visual devices are handled. It analyses the complexity of meanings and the recorded knowledge through intellectual theory.

“Form” and “content” and their significance to graphic design. Realism and reality, Form as invention, levels of abstraction.

The concepts of unity are analysed, along with the overlap and interaction, harmony, compositional balance, scale and proportion, contrast and competing views, and compositional style.

Workshop module

The course’s practical exercises follow an increasingly demanding route, so that students may understand the semiotics of visual communication and the graphic design application and practice the visualisation of concepts. Through exercises that will strengthen their powers of observation, the students will begin to develop a relationship with the basic principles taught in the theoretical part of the course.

Students are asked to visualise words, ideas and emotions using the elements of graphic expression and synthesis.

They have the opportunity to compare results of the graphic design solutions they propose and choose which graphic expression-solution is most appropriate for a specific word, idea or emotion.

ATTACHED BIBLIOGRAPHY

Greek sources

  1. Arnheim, Rudolf (2005). Τέχνη και Οπτική Αντίληψη, Η Ψυχολογία της Δημιουργικής Όρασης. Θεμέλιο.
  2. Ζωίδης, Ευάγγελος (2012). Κριτική Θεωρία και Οπτική Επικοινωνία. Ίων.
  3. Γκίμπσον, Τζέιμς (2002). Η οικολογική προσέγγιση στην Οπτική Αντίληψη. Εκδ. Gutenberg,.
  4. Μουτσόπουλος, Θανάσης (2021). Όχι ακριβώς Τέχνη. Εκδ. Πλέθρον.
  5. Μπράουν, Χάρολντ (1993). Αντίληψη Θεωρία και Δέσμευση. Πανεπιστημιακές εκδόσεις Κρήτης
  6. Μπέργκερ, Τζόν (2011). Εικόνα και το Βλέμμα. Εκδ. Μεταίχμιο.

International Sources

  1. Wilde, Judith & Richard Wilde, Visual Literacy. Watson-Guptill Publications.
  2. Thompson, Philip & Peter Davenport. The Dictionary of Visual Language. Penguin Books.
  3. Fletcher, Alan. Be Ware Wet paint designs. London: Phaidon.
  4. Fletcher, Alan. The Art of looking sideways. London: Phaidon.
  5. Dabner, David (2005). Graphic design school: A foundation course in the principles and practices of Graphic Design. SNP Leetung Printers Ptc.
  6. Thinking Visually, adj. using thought or rational judgement. Adv.relating to seeing or sight: visual perception. AVA publishing sa., 2006.
  7. Hiebert, Kenneth J. (1998). Graphic Design Sources. New Haven and London: Yale University Press.
  8. Newberry, Betsy (1996). Fresh ideas in Promotion 2. North Light Books.
  9. Haller, Lynn & Diana Martin (1997). Graphic Design: Inspirations and Innovations 2. Cincinnati, Ohio: North Light Books.
  10. Lawson, Bryan. How Designers Think. The Design Process Demystified. Architectural Press.
  11. Wong, Wucius (1993). Principles of Form and Design. New York: Van Nostrand Reinhold.
  12. Fiell, Charlotte and Peter (2005). Graphic Design Now. Koln: Taschen.
  13. Sawahata, Lesa (1999). Graphic idea resource: creativity innovative ways to build great design. Gloucester: Rockport.
  14. Neuenschwander, Brody (1993). Letterwork: Creative Letterforms in Graphic Design. London: Phaidon.
  15. Williams, Nancy (1993). Paperwork. London: Phaidon.
  16. Hume, Gary (2014). Gary Hume: Lions and Unicorns & Night Time. London: White Cube.
  17. Gibbs, David (1993). The Compendium: Pentagram. London: Phaidon Press Limited.
  18. Henrion, FHK (1983). Top Graphic Design. Zurich: ABC.
  19. Meggs, Philip B. (1983). A History of Graphic Design. New York: Van Nostrand Reinhold.

D.T. Arvanitis & Gramma Books (2011). Social Design, Posters for society.   

Relevant scientific periodicals:

  1. Graphis
  2. Gr Design
  3. Novum, world of graphic design
  4. + Design
  5. Archive

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