Design And Management Of Visual Communication

Course Code:

N1-7090

Semester:

7nth Semester (Graphic Design pathway)

Specialization Category:

Elective Courses (2/6) ( ΜΕ )

Course Hours:

4

ECTS:

6



SYLLABUS

Theoretical – Workshop module

The course enables the student to achieve consistent verbal and visual processing of a work, reducing production time and costs.

  • The lesson intends to complete the study of how to integrate and co-ordinate aspects of complex communication.
  • The students are asked to designally explore the verbal and visual language of an organization’s products as a communication language with the aim of information unification and design clarity.
  • The design study has a set of design goals, and aims to create a set of graphical standardized proposals that highlight the organization’s identity.
  • The course teaches students how to solve communication problems and create solutions regardless of the medium within the limits of reality.

    ATTACHED BIBLIOGRAPHY

Greek sources
Guiraud, Pierre. Η σημειολογία. (μτφρ. Βασιλείου, Σάββας-Βάσος). Αθήνα: Δαίδαλος –
Ι.Ζαχαρόπουλος, 2004
Windahl, Sven. and Signitzer, Benno with Olson, T. Jean. Εφαρμοσμένη επικοινωνία.
(μτφρ. Μεταξά, Κάτια) , Αθήνα: Καστανιώτη, 1998.
Σκαρπέλος, Γιάννης. Εικόνα και κοινωνία. Αθήνα: Τόπος, 2011
Χατζηθεοδώρου, B. (22019) Ολυμπιακά Εικονογράμματα, Σχεδιασμός και Σημειολογία. Αθήνα: Ευρασία.

International Sources
Arnheim, Rudolf. Art and visual perception. Berkeley: University of California Press. 1954.
Bierut, Michael. Seventy-nine Short Essays on Design. New York: Princeton Architectural
Press, 2007.
Frascara, Jorge. Communication design, principles, methods and practice. New York: Allworth Press, 2004.
Kenney, Keith. Visual communication research designs. New York: Routledge, 2009.
Massironi, Manfredο. The psychology of graphic images, Seeing, Drawing, Communicating. Mahwah,
NJ: Lawrence Erlbaum, 2002
Olins, W. (ed.). International Corporate Identity. London: Laurence King Publishing, 1995.
Olins, W. Wally Olins on Brand. London: Thames and Hudson, 2003.
Pettersson, Rune. Information Design, An Introduction. Amsterdam: John Benjamin’s Publishing
Company, 1997.
Ruder, Emil. Typographie. Switzerland: Verlag Niggli AG, 72001
Spencer, Herbert . The Visible Word. New York: Hastings House, 1969.
Thyssen, Ole. Aesthetic Communication. (μτφρ. Dees, Russel), Hampshire, UK: Palgrave Macmillan, 2010.
Tufte, Edward R. Envisioning Information. Cheshire: Graphics Press, 1990.
Tufte, Edward R. The visual display of quantitative information. Cheshire: Graphics Press, 22009.
Tufte, Edward R. Visual Explanations, images and explanations, evidence and narrative.
Cheshire: Graphics Press, 2010.
Twyman, Michael. Graphic Communication through the ISOTYPE . Reading:
University of Reading, 1975.
Visocky O’Grady, Jenn and Ken. The information Design Handbook. Switzerland: Roto Vision, 2008.
Ware, Colin. Information Visualization, Perception for Design. San Francisco: Morgan Kaufman /
Elsevier, 22004.
Wheeler, Alina. Designing Brand Identity. New Jersey: John Wiley & Sons 22018.
Wildbur, Peter and Burke, Michael, Information Design, innovative solutions in contemporary
design. London: Thames and Hudson, 1998.
Wolf f Olins (Company). The new guide to identity. London: The Design Council, 1998.
Woolman, Matt. Digital information graphics. London: Thames & Hudson, 2002.

MODULE CONTENT