SYLLABUS
Theoretical – Workshop module
The course enables the student to achieve consistent verbal and visual processing of a work, reducing production time and costs.
- The lesson intends to complete the study of how to integrate and co-ordinate aspects of complex communication.
- The students are asked to designally explore the verbal and visual language of an organization’s products as a communication language with the aim of information unification and design clarity.
- The design study has a set of design goals, and aims to create a set of graphical standardized proposals that highlight the organization’s identity.
- The course teaches students how to solve communication problems and create solutions regardless of the medium within the limits of reality.
ATTACHED BIBLIOGRAPHY
Greek sources
Guiraud, Pierre. Η σημειολογία. (μτφρ. Βασιλείου, Σάββας-Βάσος). Αθήνα: Δαίδαλος –
Ι.Ζαχαρόπουλος, 2004
Windahl, Sven. and Signitzer, Benno with Olson, T. Jean. Εφαρμοσμένη επικοινωνία.
(μτφρ. Μεταξά, Κάτια) , Αθήνα: Καστανιώτη, 1998.
Σκαρπέλος, Γιάννης. Εικόνα και κοινωνία. Αθήνα: Τόπος, 2011
Χατζηθεοδώρου, B. (22019) Ολυμπιακά Εικονογράμματα, Σχεδιασμός και Σημειολογία. Αθήνα: Ευρασία.
International Sources
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Massironi, Manfredο. The psychology of graphic images, Seeing, Drawing, Communicating. Mahwah,
NJ: Lawrence Erlbaum, 2002
Olins, W. (ed.). International Corporate Identity. London: Laurence King Publishing, 1995.
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Pettersson, Rune. Information Design, An Introduction. Amsterdam: John Benjamin’s Publishing
Company, 1997.
Ruder, Emil. Typographie. Switzerland: Verlag Niggli AG, 72001
Spencer, Herbert . The Visible Word. New York: Hastings House, 1969.
Thyssen, Ole. Aesthetic Communication. (μτφρ. Dees, Russel), Hampshire, UK: Palgrave Macmillan, 2010.
Tufte, Edward R. Envisioning Information. Cheshire: Graphics Press, 1990.
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Twyman, Michael. Graphic Communication through the ISOTYPE . Reading:
University of Reading, 1975.
Visocky O’Grady, Jenn and Ken. The information Design Handbook. Switzerland: Roto Vision, 2008.
Ware, Colin. Information Visualization, Perception for Design. San Francisco: Morgan Kaufman /
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Wheeler, Alina. Designing Brand Identity. New Jersey: John Wiley & Sons 22018.
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design. London: Thames and Hudson, 1998.
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Woolman, Matt. Digital information graphics. London: Thames & Hudson, 2002.