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SYLLABUS
Theoretical module
Choosing a research methodology. The grammar of visual design. The semiotic landscape. Social semiotic theory of communication. Developing a research question and the tools in order to produce proofs for its answer. Recent analysis on visual communication becomes the motive for theoretical conversation in order to build a new visual proposal.
Proposals upon the critical analysis of visual matters.
The symbol and the multiple conceptual approaches.
Learning to choose the correct symbols for the representation of any abstract concept, that leads to designing a project, a complete identity.
Workshop module
Undergraduate students experiment on various visual problems. They find answers on exercises about the symbolism of abstract concepts. They focus on the core of a visual question.
They learn to cultivate their personal visual language in order to build up a photo-story that includes their relationship with each separate theme.
ATTACHED BIBLIOGRAPHY
Greek sources
- Barthes Roland (2019). Εικόνα μουσική κείμενο, Αθήνα: Εκδ. Πλέθρον.
- Kress, & Van Leeuven, T. (2010). Η Ανάγνωση των Εικόνων: Η Γραμματική του Οπτικού Σχεδιασμού. Αθήνα-Θεσσαλονίκη: Εκδ. Επίκεντρο.
- Δημητρέλης, Λεωνίδας-Δάκης (1992). Γραφιστική και Διαφήμιση. Θεσσαλονίκη: Εκδ. Οργανισμού Δημητρέλη.
- Leach, E., (1993). Πολιτισμός και επικοινωνία. Αθήνα: Εκδ. Καστανιώτης.
International Sources
- Chandler, Daniel (2007). Semiotics: The Basics. 2nd ed. London: Routledge.
- Papanikolopoulou, Magdalena (2015). Staging the Alphabet: Text, Performance and the Feminine. Uel roar.
- Thompson, P. & Davenport, P. (1982). The Dictionary of Visual Language. London: Penguin Books.
- Floch, Jean-Marie (1985). Petites mythologies de l’œil et de l’esprit: pour une sémiotique plastique, Paris-Amsterdam: Hades.
- McLuhan, Marshall & Quentin Fiore (1967). The Medium is the Message. New York-London- Toronto: Bantam Books. Gregory, R.L. (1977). Eye and Brain. London: Weidenfeld and Nicolson.