SYLLABUS
The course Corporate Identity aims to:
To highlight the role of communication in different media. The cultivation of the intention to present an easy-to-read and design-flawless -as far as possible- final draft and justified choices.
Improve critical ability of student’s to choice “answers” which corresponding to the medium of projection, depending on the subject and the relevance research has conducted to the fieldwork.
Theoretical module
It acts as a support for the overall design that the student is required to carry out in this particular laboratory: logo-logo, corporate identity card, advertising brochure, registration and free choice of applications of the logo-logo e.g. in product packaging …, the systematic treatment of which is essentially done for the first time.
Emphasis is placed from the outset on the necessity of research and, consequently, on the study and analysis, with the help of which the approach of communicative design of these different expressions of means is understood.
The catalytic role of corporate identity in the profile that each company wishes to communicate to its targeted audience is analyzed.
Ordinary and non-standard advertising leaflets are studied. The strategy for the promotion of corporate identity in different categories of listings is also investigated, and therefore in various projects. It is also suggested to seek the promotion of corporate identity in other communication media, e.g. in cd packages of different types of music.
Workshop module
Analysis and practical applications in relation to the role of communication, through the design of a logo-logo, corporate identity, advertising leaflet and other means of promotion, such as proposals for registration, packaging of everyday objects, etc.
The design of the proposals includes both the search and the study of their integration into corresponding environments of the applications of corporate identity.
Thus, the basic principles of design of corporate identity are consolidated and its importance in visual communication, but also in communication in general, is understood.
ATTACHED BIBLIOGRAPHY
Greek sources
Μήλιος, Α. (2020). Εταιρική ταυτότητα και εικόνα. Αθήνα: ΕΚΔΟΣΕΙΣ ΚΡΙΤΙΚΗ Α.Ε.
Kapferer, J. N. (2013). Διοίκηση Μάρκας. (επιμ. Ρηγοπούλου, Ει.). Αθήνα: ROSILI ΕΜΠΟΡΙΚΗ ΕΚΔΟΤΙΚΗ Μ. ΕΠΕ.
International Sources
Clark communications. (1998). Letterhead and Logo Design. USA.: Rockport Publishers.
Dabner, D. (2004). Design και layout: δημιουργώντας με γραφικά. (επιμ. Δραμουντάνης, Ν.). Αθήνα: Εκδόσεις Σαββάλας.
Dewsnap, D. (1992). Desktop publisher’s easy type guide: the 150 most important typefaces. USA: Rockport Publishers.
Eksell, O. (1970). Γραφικό Σχέδιο – Εφαρμογές στην επιχείρηση, (μτφρ. Κάνδρου, Σ.) Αθήνα: Παπαζήσης, (Τίτλος πρωτότυπου: Corporate Design Programs, London: Studio Vista LTD).
Fishel, C., & Gardner, B. (2008). Logo lounge 5: 2.000 International identities by Leading Designers. USA: Rockport Publishers.
Gottschall, M. Ed., & Burns, A. (1989). Typographic communications today. Cambridge: MIT Press.
Martin, D. & Gropper, M. (1993). Fresh ideas in letterhead & business card design. Cincinnati-Ohio, USA: North Light.
Miller, R. A., & Brown, M. J. (εκδότες του Adobe Magazine’s). (1998). What logos do and how they do it. Gloucester, Massachusetts: Rockport Publishers.
Moran, J. (1971). Stanley Morison: his typographic achievement. London: Lund Humphries.
Supon Design Group Inc. (1993). Graphically Bold: Non-traditional Corporate design. USA: International Book Division. (Στην ίδια σειρά άλλοι τίτλοι: Graphic, Type, Abstract, Linear.)
V & M Typographical inc. (1974). The type specimen book; 544 different typefaces with over 3000 sizes shown in complete alphabets. New York: John Wiley and Sons inc.
Wheeler, A., & Millman, D.(Foreword by). (2017). Designing Brand Identity: An Essential Guide for the Whole Branding Team (5th). New York: John Wiley and Sons inc.