SYLLABUS
Theoretical module
The dynamics of a package and the concept of “Branding”. Diversification of products and their placement in the market. The development of students’ knowledge and skills to design a complete line of products or a single product. The identification and definition of criteria in perceptions of Brand (commercial product) and market behaviour towards it. The ecological dimension of a package and its prospective role.
Workshop module
Students are asked to design packages covering different product areas of the market, to apply their ideas in two-dimensional and three-dimensional form, and their spreads.
Study for a “Design Manual” for the packages project created by the student during the course. The comprehensive and thorough presentation of the whole project as a guide for the design application by other graphic designers.
ATTACHED BIBLIOGRAPHY
Greek sources
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Καρακασίδης, Ν. Συσκευασία ΟΠΕ, 1991
Καρακασίδης, Ν. Γ., (1999). Κυτιοποιία. Αθήνα: Εκδόσεις Ίων.
Στασινόπουλος, Αλέξης.(1991). Συσκευασία: Ερμηνευτικό, Λεξικό Υλικών και
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ITC-UNCTAD/GATT. (1995). Γλωσσάρι Τεχνικών Όρων Συσκευασίας. (μτφρ. Καρακασίδης, Ν.Γ.),
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