Administration and Entrepreneurship in Graphic Arts

SYLLABUS

1. BUSINESS: ENVIRONMENT, FUNCTIONS, BUSINESS FORMS
2. PRINCIPLES OF BUSINESS ADMINISTRATION, THEORIES OF ADMINISTRATION
3. KEY FUNCTIONS OF MANAGEMENT
4. ADMINISTRATIVE EXECUTIVES AND ADMINISTRATIVE WORK
5. POWER-DECENTRALIZATION-AUTHORIZATION
6. PRINCIPLES OF ENTREPREUNERSHIP
7. COMMUNICATION, ADVERTISING AND MARKETING IN THE DIGITAL ENVIRONMENT
8. BUSINESS PLAN
9. SWOT ANALYSIS
10. BUSINESS DEVELOPMENT STRATEGIES
11. CASE STUDIES 1
12. CASE STUDIES 2
13. ESSAY PRESENTATIONS

ATTACHED BIBLIOGRAPHY

1. Kuratko Donald (2009). Entrepreneurship: Theory, Process, and Practice, Cengage Learning
2. Kavoura Androniki (2021). Communication, Advertising and Marketing in the Digital Environment and the Role of Social Media, Gutenberg, Athens
3. Παπαλεξανδρή Νάνσυ Α., Μπουραντάς Δημήτριος Κ. Διοίκηση ανθρωπίνων πόρων, Εκδόσεις Μπένου Γ.
4. Instructor’s Notes

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