Principles Of Graphic Design

SYLLABUS

Theoretical module

The course is a basic introduction to the concepts of graphic design. It mainly deals with the tools of graphic composition. It uses the concepts of the unit, harmony, compositional balance, compositional scale and proportion, contrast, emphasis and style. It also addresses introductory concepts of methodology and resolution of graphic design problems, as well as the stages of the graphic design process from the idea through the presentation. Design of grids, layouts and double spreads for a magazine. Differences between leaflet and magazine.
Syntactics and terminology of graphic design. Principles of typographical language.
The choices that designers must make regarding appropriate typefaces, colours, composition, iconography and photographs, etc.
Relation of text to image in various graphic design applications, such as posters, packaging, labels, magazines or print advertising.
Sources of inspiration through research.
Methods of making presentations to clients.

Workshop module

The workshop module includes the design of an illustrated deck of cards or a series of books or a graphic design unit in general so that students will have an opportunity to experiment with consistency and aesthetic cohesion of the design of an entire graphic design unit.
They will design the layout of a double spread of a magazine, as a preliminary stage on the concept of the grid design.
Collective project to create a presentation of a creative proposal.
Performance, physicality and how they affect the final presentation.
Each team will consist of a “client” and the “creative offices”. Everyone will have to develop their own brief. The client draws up his own brief as well as possible so that it is understood by the creative offices, while the creative offices in turn create the appropriate brief for their creative department.
Use of a computer is optional.

ATTACHED BIBLIOGRAPHY

Greek sources

1. Κωνσταντόπουλος, Πάνος (2013). Graphic Design. Αθήνα: Εκδ. Gramma Books.
2. Dabner, David (2004). Design & Layout, δημιουργώντας με γραφικά, Βασικές Αρχές / Επιλογέs /Project. Αθήνα: Εκδ. Σαββάλας.
3. Μπέσης, Σπύρος Π. (1995). Βασική Γραφιστική υποδομή. Αθήνα: Εκδ. Ίων.

International Sources

1. Dabner, David (2005). Graphic design school: A foundation course in the principles and practices of Graphic Design. SNP Leetung Printers Ptc.
2. Swann, Alan (1989). How to design Grids and use them effectively. London: Phaidon.
3. Typography, Selected from the Graphis Annuals. Page One Publishing,1994.
4. Wilde, Judith & Richard Wilde, Visual Literacy. Watson-Guptill Publications.
5. Thompson, Philip & Peter Davenport. The Dictionary of Visual Language. Penguin Books.
6. Fletcher, Alan. Be Ware Wet paint designs. London: Phaidon.
7. Fletcher, Alan. The Art of looking sideways. London: Phaidon.
8. Thinking Visually, adj. using thought or rational judgement. Adv.relating to seeing or sight: visual perception. AVA publishing sa., 2006.
9. Hiebert, Kenneth J. (1998). Graphic Design Sources. New Haven and London: Yale University Press.
10. Newberry, Betsy (1996). Fresh ideas in Promotion 2. North Light Books.
11. Haller, Lynn & Diana Martin (1997). Graphic Design: Inspirations and Innovations 2. Cincinnati, Ohio: North Light Books.
12. Lawson, Bryan. How Designers Think. The Design Process Demystified. Architectural Press.
13. Wong, Wucius (1993). Principles of Form and Design. New York: Van Nostrand Reinhold.
14. Fiell, Charlotte and Peter (2005). Graphic Design Now. Koln: Taschen.
15. Broos, Kees & Paul Hefting (1993). Dutch Graphic Design. London: Phaidon.
16. Sawahata, Lesa (1999). Graphic idea resource: creativity innovative ways to build great design. Gloucester: Rockport.
17. Neuenschwander, Brody (1993). Letterwork: Creative Letterforms in Graphic Design. London: Phaidon.
18. Williams, Nancy (1993). Paperwork. London: Phaidon.
19. Hume, Gary (2014). Gary Hume: Lions and Unicorns & Night Time. London: White Cube.
20. Gibbs, David (1993). The Compendium: Pentagram. London: Phaidon Press Limited.
21. Henrion, FHK (1983). Top Graphic Design. Zurich: ABC.
22. Meggs, Philip B. (1983). A History of Graphic Design. New York: Van Nostrand Reinhold.
23. T. Arvanitis & Gramma Books (2011). Social Design, Posters for society.

    MODULE CONTENT