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Administration and Entrepreneurship in Graphic Arts

Course Code:

N1-6160

Semester:

6th Semester (Graphic Arts Technology pathway)

Specialization Category:

ΜΕ

Course Hours:

3

ECTS:

4


SYLLABUS

  1. BUSINESS: ENVIRONMENT, FUNCTIONS, BUSINESS FORMS
  2. PRINCIPLES OF BUSINESS ADMINISTRATION, THEORIES OF ADMINISTRATION
  3. KEY FUNCTIONS OF MANAGEMENT
  4. ADMINISTRATIVE EXECUTIVES AND ADMINISTRATIVE WORK
  5. POWER-DECENTRALIZATION-AUTHORIZATION
  6. PRINCIPLES OF ENTREPREUNERSHIP
  7. COMMUNICATION, ADVERTISING AND MARKETING IN THE DIGITAL ENVIRONMENT
  8. BUSINESS PLAN
  9. SWOT ANALYSIS
  10. BUSINESS DEVELOPMENT STRATEGIES
  11. CASE STUDIES 1
  12. CASE STUDIES 2
  13. ESSAY PRESENTATIONS

ATTACHED BIBLIOGRAPHY

  1. Kuratko Donald (2009). Entrepreneurship: Theory, Process, and Practice, Cengage Learning
  2. Kavoura Androniki (2021). Communication, Advertising and Marketing in the Digital Environment and the Role of Social Media, Gutenberg, Athens
  3. Παπαλεξανδρή Νάνσυ Α., Μπουραντάς Δημήτριος Κ. Διοίκηση ανθρωπίνων πόρων, Εκδόσεις Μπένου Γ.
  4. Instructor’s Notes

    MODULE CONTENT