SYLLABUS
Theoretical module
Analysis of graphic composition in space with examples from the Greek and international repertoire. Analysis of visual communication through advertising message, image and semiotics. Analysis of the theory of advertising landmarks and how they transform public space in relation to urban landmarks. Particular emphasis is placed on the language of magnification, which is equivalent to the language of power, when an advertising composition tries to impose itself and dominate the surrounding space. Analysis of actual – potential “omens” of image. Analyze space as a message showdown field. Analysis of graphic design marking as a means of communication for the composition of the space. Analysis of the need for codification of marking in internal and external environments. Analysis of the principles of industrial design and the communicative role of graphic design in industrial design. Introduction to the concept of the object of everyday use and study of the cognitive area of furniture. Analysis of the historical development of industrial design and the process of object production. Analysis of elements of anthropometry and ergonomics.
Workshop module
Initially, the development of the laboratory part of the course is based on documented field research, relevant to the respective topics, so that students can evaluate other projects and support their proposals. It also includes a series of exercises and projects, which seek to render the correct composition of letters and images in the surrounding area. Particular emphasis is given to the codified marking of indoor and outdoor spaces (environments).
ATTACHED BIBLIOGRAPHY
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