SYLLABUS

Theoretical module

During the lectures we discuss paradigms of commercial and social campaigns, designed for a company, organization, products, services, etc. Analyze branding principles, such as visualize the values of a brand, differentiate between competitors, psychological status on the public. Review of the greek advertisments, focus on the social-political premises which influence communication strategics, designate design approach, therefore define the brand image. Point out how Gestault theory supports graphic design. Students understand the role of designer in terms of effective communication, social responsibility and aesthetics. They complete an essay (case study) of 2000 words, taking under consideration the above issues.

Workshop module

Students undertake a research on relative existed campaigns, analyze strategics, come to conclusions and underline the key points upon which they build their method to design a campaign on a specific theme. Learning from the past, becoming innovative. They answer to questions such as, what is the message, how do we address emotionally to the target group, how do we transform the research into visual identity step by step, which is the slogan, teaser, etc. The promotional actions are determined according to the nature of the given subject. (i.e.: poster, brochures, stands, social media, packaging, other social actions, etc).
Students present their progress weekly, followed by critical analysis and feedback. A complete, coherent presentation is required.

ATTACHED BIBLIOGRAPHY

Greek sources

1. Αρβανίτης, Δ. 2011, Social Design, Αφίσες για την Κοινωνία. Αθήνα: Gramma
2. Κάβουρα, Α. 2021, Επικοινωνία, Διαφήμιση & Μάρκετινγκ στο ψηφιακό περιβάλλον και ο ρόλος των μέσων κοινωνικής δικτύωσης, 2^nd , Αθήνα: Gutenberg
3. Παπαπολύζος, Φ. 1997,Hellads – η Ελλάδα μέσα από τη διαφήμιση: 1940-1989, Αθήνα: Omikron
4. Arnheim, R.2005, Τέχνη και Οπτική Αντίληψη. Aθήνα: Εκδόσεις Θεμέλιο

6. Eco, U. 2019, Σημειολογία, Μαλλιάρης-Παιδεία           
7. Foster, H.2013, Η τέχνη από το 1900, Εκδόσεις Επίκεντρο
8. Ηauser, A.1984, Κοινωνική Ιστορία της Τέχνης, (μτφρ. Κονδύλης Τ.), Αθήνα: Κάλβος,

International Sources

1. Berger, J. 1972, Ways of seeing: BBC television series, London: British Broadcasting Corporation and Penguin: https://www.youtube.com/watch?v=0pDE4VX_9Kk

2. Brody, N. 1988, The graphic language of Neville Brody, Thames & Hudson
3. Blackwell, L. The Εnd of Print – The graphic design of David Carson. Laurence King Publishing

1. Curtis, A. The century of the self, BBC production: https://www.youtube.com/watch?v=unu5qjLQC9g

5. Fiell, C. & P. 2005, Graphic Design Now, Taschen
6. Gray, N. 1986, A History of Lettering, Phaidon
7. Noble, I. Bestley, R. 2011, Visual Research – an Introduction to Research Methodologies in Graphic Design, Lausanne: AVA Publishing
8. Perfect, C. 1995, The Complete Typographer: A Manual for Designing with Type. Rockport Pub
9. Stiny, G. Shape: Talking about Seeing and doing, The MIT Press
10. Wang, S. 2011, Type Player: Type as Experiment, Type as Image. Gingko Press
11. Wrede, S. 1988, The Modern Poster, The Museum of Modern Art 

Scientific magazines and web pages:
Hyphen
www.archivesofdesign.gr
www.grdmagazine.gr
www.ggda.gr
www.designmag.gr
www.printmag.com
www.baselinemagazine.com
www.typographica.org

https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393

https://www.apa.org/monitor/2009/12/consumer

https://money.howstuffworks.com/10-deceptive-pr-campaigns-in-history.htm#pt2

MODULE CONTENT