SYLLABUS
Theoretical module
Presentation and analysis of TV “Ident”, ie the identity of a TV channel and how it participates in the screening and promotion of commercial trailers with thematic sections such as blockbuster series that are shown on a weekly basis and BoxOffice movies.
Workshop module
In the workshop module, students watch a series of exemplary screenings of such Ident advertisements as well as works by their former classmates. An analysis and explanatory approach is taken at all stages of the creation of television commercials. During the courses, the students’ plans / proposals are presented and through the collective effort (evaluation of the same by the fellow students and the teacher) a process rich in ideas and proposals.
Teaching is done by displaying the teacher’s screen on a 75 TV so that can communicate the message throughout the room. Sometimes digital media and applications such as Microsoft’s MS Teams are used to remotely teach and communicate with students where and when necessary. At the end of the workshop the student has all the knowledge needed for the design and presentation of “Ident” television. His evaluation is based on his participatory presence in the room, and based on the overall progress he had in all parts of the work carried out during the semester.
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